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It is quite unfortunate that something like A CAKE got into the business of inducing guilt. It’s like you can listen to John Legend’s “All of me”, but not hum A WORD. Get the point, we are comparing the degree of unwanted helplessness, here.
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Did something as good as a cake deserve that? Is there anyone who doesn’t love cake? Wrong question.
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So we picked up the MOST challenging and one of the most favourite foods on the planet – CAKE! and got to the task of reinventing it. We knew where we could change things and where we couldn’t. Cake has to induce love, happiness, celebration. Cake is how we emote exhilaration. Cake holds the power to make faces gleam with joy.
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What a cake is never meant to do is induce guilt. That’s heavy, unpleasant and something worth getting rid of quick to restore our faith in cake.
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So, we did what needed to be done. We cut out the junk from the ingredients, added in a good deal of brilliant ingredients instead and some more for the gut. Of the two flavours we launched, it is almost scary how we can never choose one for life. On days that are meant to boost the creative in you, it is “Banana”. It is light, fluffy, dream-like. On days when the energy is at extremes – knows no upper limit bounds or if it is PMS roaring, it is “Dark Chocolate”. This one is decadent, gooey, pure indulgence.
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The prep time is under 2 minutes and the cooking time is 90 seconds (you read it right, microwave owners). Even on a lazy day, you could expect a fresh, lovely, uplifting cake in under 5 minutes.
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What we made sure to leave out as an ingredient – GUILT. #LowSugar #GlutenFree #CoconutSugar #ZeroTransfats #NoRefinedFlour #NoAddedRefinedSugar #NoDairy #Veganfriendly #EveryIngredientMatters
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Hope it helps. Have a delicious, delicious day! 🙌🏻💚

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